Arno took a circuitous root to directing, temporarily casting aside childhood dreams of becoming the world’s foremost puppeteer to study Russian and Political Theory at London School of Economics. Between bouts of Bolshevism and behaviouralism Arno spent time directing plays and designing sets in the University Theatre.
Fixated by the stage and screen, Arno decided to try his hand at filmmaking. He tested the waters in Paris, where he worked on Cédric Klapisch’s Auberge Espagnole, before moving to San Francisco to pursue an MFA at the Academy of Art University.
Fresh out of school, Arno went straight to work on music videos, picking up a commission for an Imogen Heap track that allowed him to blend his eye for design with his passion for set-pieces to craft a playful in-camera treat. Off the back of that project Arno landed promos for General Elektriks and Seb Martel – the latter earning him a top spot as one of Shots Magazine’s Director’s to Watch. Further work for General Elektriks garnered attention from the UK music press, with an NME nod and a Best New Director trophy from the MVA’s to boot.
Subsequent projects for Leclerc in France and Barclays in the UK have allowed Arno to further hone his craft while diversifying his aesthetic palette. 2010 saw Arno tackle an ambitious shoot for Diesel’s online Spring/Summer catalogue that doubled as the debut video for breakthrough Spanish singer Josep’s track A Hundred Lovers. The project, via Stink Digital, was selected for an FWA Site of the Day Award, was nominated at this year’s Cannes Lions festival and was picked up by shots, Contagious and Creativity, to name just a few.